RTDs began gaining popularity in the 1990s as a response to the growing demand for convenient, easy-to-consume alcoholic drinks.
Pre-Mixed / RTD
Pre-mixed drinks or RTDs (Ready-to-Drinks) are alcoholic beverages that are pre-mixed and bottled or canned for convenience. They typically combine spirits with mixer ingredients such as fruit juice, soda, or syrups.
Origin: The concept of RTDs began gaining popularity in the 1990s as a response to the growing demand for convenient, easy-to-consume alcoholic drinks. They are popular in bars, clubs, and for casual outdoor events.
Production: RTDs are made by combining alcohol (typically vodka, rum, or gin) with mixers and flavourings. These ingredients are pre-mixed, carbonated (if needed), and packaged into convenient bottles or cans.
Flavour Profile: The flavour of RTDs varies depending on the spirit and mixer used. They can be sweet, fruity, or sour, with flavors like lime, lemon, berries, and tropical fruits. Some RTDs may also have a bitter or herbal edge, depending on the added ingredients.